Does any of this sound familiar?

  • You’ve tried for years to lose weight, and you’ve made zero progress – or have even gained

  • You think obsessively about the weight you want to lose

  • You’ve tried every diet and program out there – nothing seems to work for your body

  • You go through cycles of over-eating, feeling guilty, getting very strict, then giving up and starting it all over again

  • All of the advice about weight loss is so conflicting and overwhelming – you really have no idea where to start at this point.

You’re not alone.  And it’s not your fault. 

The conventional nutrition advice is completely wrong. 

The normal approach to weight loss is completely wrong.

As a result, people are more confused than ever about how to lose weight.  In fact, people who attempt to lose weight for a 3-year period are usually either unsuccessful or actually gain.  Scientists find that repeated cycles of dieting and re-gaining the weight actually damage and slow metabolism.  This paints a pretty grim picture, but I have good news for you.

There is another way.

What if I told you that you could lose weight easily without feeling hungry, while eating delicious food, and while actually nourishing your body?  That’s exactly what hundreds of my clients have experienced.  In this course, I will teach you my effective approach to weight loss, while providing all of the resources, tips, meal plans, and coaching that you need. 

There are three primary ways that my approach differs from the traditional model:

paleo diet

I teach my clients how to eat a ‘paleo’ diet – the diet that our bodies were designed to expect.  Humans ate ancestral diets for 99.5% of our existence until the food supply dramatically changed with the agricultural revolution.  Our genetics have not appreciably changed in the 0.5% of human history since the introduction of grains, refined sugar, industrial oils, food dyes/chemicals/preservatives, soy, dairy, and legumes.  Most people are surprised to find that I encourage intake of healthy fats, meat, and fruit.  We also include a lot of vegetables, nuts, seeds, herbs, spices, eggs, seafood, poultry, and did I mention bacon? 

positive environment

The ineffectiveness of the conventional “low-fat, high carbohydrate” approach has taken the culture around weight loss to a pretty ugly place.  Have you ever felt shamed by a weight loss advertisement or program?  That’s what I’m talking about.  I was horrified to hear that a program here in the UK actually labels certain (healthy!) foods as 'sins'.  Shaming people into under-eating is not a sustainable or life-giving method.  My approach works – no shame required.  In fact, my goal is to build up my client’s confidence so that they can continue nourishing their bodies long after our time together comes to an end.   

functional medicine

If you haven’t heard about functional medicine, you will.  It’s taking the healthcare system by storm.  It turns out that addressing the root cause of a problem is more effective than prescribing a pill or a poorly-designed diet.  Often, symptoms like weight gain, pain, depression, anxiety, and poor sleep are just the tip of the iceberg.  Sleep, exercise, stress reduction, social involvement, and spiritual connection are essential pillars of wellness, to include achieving sustainable weight loss. Thus, my approach goes way beyond diet.  In this program I will provide specific instruction, worksheets, and hand-outs to help you address underlying factors.


What You Will Get

50 days. 7 weeks + 1 day.  Incredible value.

Lose body fat with an evidence-based, supportive, and effective approach from an experienced Registered Dietitian and Certified Personal Trainer.

  • My weight loss program participants lose 1-2 pounds per week on average, or 7-14 pounds over 7 weeks. Plus, they get the tools to keep losing as long as they need to.

  • Improved sleep

  • Better digestion

  • Clearer head – less ‘brain fog’

  • Improved skin

  • Enhanced athletic performance

  • Ongoing success – learn a lifestyle that is healthy, sustainable, and that prevents the weight from coming right back

Check out all the amazing features included in this program:

  • Full instructions for getting started, to include shopping and pantry clean-out guides, weekly meal plans, recipes, and checklists

  • Flexibility – choose between the following:

    • Follow meal plans specific to your gender and activity level OR

    • Plan your own food and track your macronutrients (fat, carbs, and protein) OR

    • Follow a combination of meal plans and tracking

  • Individualized – the course includes FOUR groups. I tell you how to pick the right group for your specific needs based on age, gender, and activity level

  • Full meal plans, shopping lists, and recipes for six weeks

  • A full tutorial and support for planning your own week 7 menu - you'll be all set to continue solo

  • Over 40 easy, delicious paleo recipes

  • Exercise and sports nutrition guidelines - the program works whether you are very active or are unable to exercise, but there is a sweet spot that I will teach you. I'll also show you how to adjust the program for your activity level.

  • Twice weekly emails to provide support, instruction, and encouragement - implement the secrets from these emails to keep losing as long as you need to!

  • Weekly lessons with hand-outs and worksheets - learn how to apply functional and ancestral principles to real life

  • A tutorial for planning your week 7 – transition to ‘solo’ with support and guidance

  • Community support and motivation – get access to the private Fat Loss 50 Facebook group where I'll post tips and inspiration, and answer your burning questions!

  • Access to an exclusive discounted private consult for ongoing success

  • ZERO risk - get a full refund within the first 10 days, no questions asked.

OR – join the VIP version of the course, still 100% virtual!  Get all of the above, PLUS...

  • 'Meet' with me for a weekly 1-hour group video conference. I'll answer Q&As, provide additional tips and encouragement, and will troubleshoot your pain points.

  • I'll provide weekly monitoring of your food diary - get feedback on ways that you can improve your accelerate your results!

  • Weekly body composition analysis - send me your stats and I'll report back your updated body composition calcs - a great way to stay motivated!

  • Want to get the best possible results? Toward the middle of the program I'll provide you with an individualized assessment and will provide personalized supplement and testing recommendations to keep you making progress toward your goals.

Here Is What We Cover

Each week includes a complete 7-day meal plan with shopping list and recipes.  Take it to the next level with each week's optional 'booster foods'.  You'll also get a weekly lesson that includes resources and a worksheet.  Check out the amazing topics we'll cover:


Get all the details you need to prepare and get started.  You’ll get your first set of complete meal plans, shopping lists, & recipes.  You'll learn what specific pantry items to toss or add.  We’ll also learn more about eating ancestral - more about the science and history behind it, why it's so effective, and what it includes.

Time to step out!  Learn how to eat out and attend parties while still eating ancestral and losing weight.  We'll talk about specific cuisines and what are the safest menu choices, and we'll also go over the unexpected places where trouble may lurk in restaurant food. 

Learn how stress may be effecting your ability to lose weight, and the negative effects it can have on health.  You'll get a ton of tips and resources to help you reduce and better tolerate stress.

Sleep is key to weight loss success but many of us fall short.  In fact, poor sleep can have more adverse effects than weight gain.  This week you'll get tips and resources to help you improve the duration and quality of your ZZZs.


Environmental toxins play a major role in weight loss resistance, and many people are completely unaware of the problem.  Learn how to tell if environmental toxins are harming your health, and what you can do about it

Get ready to go solo – we’ll provide tips and resources that make meal planning, tracking, and finding recipes super easy.  You'll also learn where to learn more about ancestral and functional nutrition.  We'll fess up to our favorite blogs, podcasts, books, and websites.

Keep the success going!  We’ll talk about body confidence and other emotional blockages that may be hurting your ability to have a healthy relationship with food – you’ll learn where to learn more and why tackling these issues is essential for sustained weight loss and wellness. 


Right from the beginning you’ll get a detailed sports nutrition guide so that you know how to modify the program for your exercise routine.  We'll also cover how exercise fits in with weight loss, and where you should start if you're building a new exercise routine.

About the Author

Hi, my name is Erin. I am a Registered Dietitian, Certified Personal Trainer, and author who has been helping clients lose weight and revolutionize their wellness for over nine years. I am addicted to seeing the way that ancestral diets allow people to shed pounds while actually improving their health.

I also practice functional nutrition – this means that I aim to find the root cause of my client’s problems. When it comes to weight loss, I find it especially important to address HPA axis dysregulation or ‘adrenal fatigue’, thyroid health, and digestive problems.

I am passionate about practicing the powerful combination of evolutionary and functional medicine, but I do try to ‘practice what I preach’ and keep a healthy balance. I am a California native who lives in the UK with my husband and three boys, aged 0, 3, and 6. We enjoy taking this opportunity to do a lot of traveling. Aside from that, I have an ongoing obsession with Crossfit.


"The Fat Loss 50 plan is amazing! I love not having to think about what I am going to eat all week. The weekly recipes and shopping lists take away all the stress of shopping and meal planning. The recipes are delicious and make the plan really easy to stick to. Erin is also amazing! She is so encouraging, supportive, and genuinely cares about your individual needs and progress throughout. I’ve lost over 10 pounds following Erin’s nutrition guidance."-Jo, Bury St Edmunds"I have tried various diets, but the Fat Loss 50 provided more than just a meal plan. It helped with changing my lifestyle to a long term healthy one. I lost 5 kgs (11 lbs), and I plan to keep at it. The Facebook community is supportive and helps to keep one motivated. Erin is kind and encouraging without any blaming or shaming. A great program to help set you up to maintaining a healthy lifestyle."-Lisa, Canwood, SK, Canada"I'm an over 50 woman with arthritis issues and a roller-coaster dieter. I have learned so much from Erin. I’ve learned about how to get relief for not only the arthritis and weight issues, but I’ve also gained overall knowledge of how to eat for the way our body designed. It's amazing to me how when I listen to Erin and read her information, read her book, and actually do what she suggests, I feel so much better. There’s no or little need for arthritis medication, and I lose the weight. She does so much work for us that I really have no excuse! Overall, I lost a total of around 20 pounds following Erin’s program!"-PLS, Irving, TX USA"I lost 15 pounds total. I wasn't 100% with the program, I had my down days, but Erin kept me motivated with her positive and personal commitment to each individual. I have not only lost weight, but have also gained confidence that I have control over my body. The fog has been lifted, I have more energy, and I have a better sense of portion sizes. My toddler is even reaching for more vegetables!"-SR, CO, US"I've lost 13 pounds in 3 weeks and feel so much happier and energetic. Erin offers invaluable support and encouragement. The recipes are varied and you can swap others in if you do not eat a certain food group. I'm so glad I started and know I'll take lots away with me for the rest of my life once the 50 days are complete."-Vanessa, Bury St Edmunds, UK"The program has been great. I have lost 4 kgs (10 pounds) so far, I am feeling more energetic, and my nails and hair are stronger and shinier. The program materials cover more than just a diet. This helps you to establish a life long commitment to a healthy lifestyle. I love the food and recipes they have been fantastic!"-Lisa, Canwood, Saskatchewan, Canada

* Note: Testimonials are the individual experience of previous program participants.  Individual results will vary, and there is no guarantee of outcome.  You are guaranteed a refund within 10 days of purchase if you are not satisfied. 


Have your pick – join either 100% online group. 

Fat Loss 50 VIP
I'm In!
Fat Loss 50
Let's Do This!

Either way, you will get exclusive access to my wait-listed practice.  Check out what these resources would cost if you bought them privately:

Online Course:

  • Six weeks of custom meal plans: $300

  • Consult to determine your nutrition and exercise needs: $139

  • Weekly follow-up tips and resources for 6 weeks and membership in Facebook group online community: $226

  • TOTAL: $665 or £545

  • SAVINGS: $568 or £465


VIP Online Course Edition:

  • Six weeks of custom meal plans: $300

  • Individual assessment of your nutrition and exercise needs: $139

  • Weekly follow-up tips and resources for 6 weeks and membership in Facebook group online community: $226

  • Weekly virtual 1-hour meeting, Q&A, diary monitoring, and body composition analysis: $667

  • Individualized assessment with supplement and testing recommendations: $234

  • Total: $1,427 or £1170

  • SAVINGS: $1,132 or £927

Try it risk-free!  Get a full refund within the first 10 days with no questions asked. 


Got Questions? Get Answers.

Here are the most frequently asked questions about Fat Loss 50:

How much weight will I lose?

Results will vary but most program participants lose between 1-2 pounds per week, for a total of 7-15 pounds over the 7 weeks.  Faster weight loss has been shown to reduce lean muscle mass, and to decrease metabolism in the long run.  If you have a lot of weight to lose, you can continue repeating the program meal plans as many times as you like.  If you aren’t satisfied with the results you’re getting from the program, please let me know immediately so that I can help you troubleshoot.  I also offer a no-questions asked 10-day refund (after you begin the program) if you’re not satisfied. 

I'm not quite ready!  Do I have to start right away?

No problem, it's important to wait for the right timing.  As long as you join before enrollment closes, you can trigger the online program to start when YOU'RE ready.  However, I recommend starting as soon as you can, so that you don't lose motivation. 

I already did Fat Loss 40, your previous group weight loss program.  How is this different?

This program has completely new meal plans, so you’ll get all new recipes, plus more ideas for snacks and breakfast.  This new program also has a new group at a lower energy intake than the previous ‘group 1’.  We now have an automated email sequence, so that you will get program details at exactly the right time for you.  Finally, we’ve re-vamped and updated the weekly lessons to include more resources, tips, and even worksheets.  Also, don’t forget the benefit of participating in the program Facebook group – you’ll get the support and connection that helps you stay motivated.  Overall, you’ll still get a ton of value if you previously completed Fat Loss 40.

What does it mean that we’re eating an ancestral or paleo diet?

Ancestral or ‘paleo’ foods are simply the foods that humans ate for 99.5% of human history, until the agricultural revolution.  The idea behind ancestral diets is that our genetics and physiology are best adapted to thrive on these ‘ancestral’ foods.  Research studies have shown that paleo diets significantly improve weight, insulin sensitivity/type II diabetes, and cardiovascular risk factors such as inflammation, high blood pressure, and high cholesterol.  Most of these studies were less than 3 months in duration!

In short, ancestral diets include meat, poultry, seafood, eggs, vegetables, fruit, nuts, seeds, herbs, spices, and traditional fats, with an importance placed on quality.  When you work with a pro, you can do a lot more with that than it may seem.  Ancestral diets omit grains, dairy, soy, food chemicals/additives, processed/industrial oils, and refined sugar.   Many people can tolerate certain quality forms of dairy, legumes, and some types of grains.  We will experiment with this toward the end of the program, and we will also learn more about ancestral diets at the beginning of the program.

Do I have to eat a restrictive diet forever?

I treat ancestral diets like an elimination diet.  That means we go fully ‘paleo’ at first, for just 4 weeks.  Then, we start to reintroduce additional foods that some people can tolerate, such as quality dairy and legumes/beans.  This approach allows you to assess what foods you tolerate best.  Ultimately, most people can sustain their health gains and weight loss with ‘80/20’ – eat ‘paleo’ for about 80% of the time, and then indulge around 20% of the time.  If you find that you can’t get away with 80/20, I can help you figure out why – and what to do.

How much time will I need to spend cooking?

This program is designed to be achievable for people who work full time, and many people with tight schedules have had success with my weight loss programs.  Most dinners are planned to take 30 minutes or less, and most lunches are leftovers or a super-quick salad.  Breakfasts should take 5-15 minutes to prepare.  Also keep in mind that the shopping lists, meal plans, and recipes save you the time of meal planning.  If even that is too much cooking for you, follow the tracking option.  You can choose your own paleo-friendly prepared and/or restaurant meals and track your macro intake in accordance with program guidelines.

What if I’m cooking for a whole family?

No problem.  The program instructions include guidelines for how to scale up the meal plans for multiple people.  Many people have followed my programs while cooking for their families – no big.

Can I complete this program from (insert country) using (insert computer type)?
I practice in the UK and the US, so all recipes and shopping lists include both metric and US measurements.  Thus, you can complete it in any country where you have access to a grocery store.  If there’s something you can’t find, I help with substitutions as needed.  If you are in a rural area, I provide recommendations for places where you can buy less common ingredients online.   Program materials are only available in English.  Program materials are provided in .pdf format, so as long as you can open a .pdf you’re good – computer, tablet, or smart phone.

Is this course appropriate for guys?

I had the unusual experience of starting out my health education career working with almost exclusively men – mostly military pilots and special forces.  Years of experience with this population taught me that many men struggle with body composition and even body image.  Unfortunately, though, I find the vast majority of weight loss programs and materials to be marketed towards women.  When something actually is marketed to men, I find that it often fails to provide professional, comprehensive, effective advice.  Thus, I make a specific effort to make my programs open and accommodating for men.  You will not find girl-talk language or images of skinny women measuring their stomachs.  This is not a “1200 calorie across the board” program.  This program has meal plans and macronutrient goals up to a total intake 2400 kcal per day.  Unless you are very large and/or active, this is sufficient for most men to achieve fat loss without over-restricting.  I will help you on an individual basis if you have needs even above that level.  I have specialized training and a specific interest in sports nutrition, so I can help if you are very active.   I have had many male clients in my practice, both in groups and individually, and they have achieved great results.  So, please feel welcome to join us.

What if I don't want to lose weight, but I just want to be healthier?

No problem - these meal plans are a great way to kick off the new year with a nutrient-rich, anti-inflammatory diet.  If weight loss isn't your goal, you can simply move up to a higher group - I'll explain exactly how to do that in the program.

Is there any reason why I shouldn’t complete the program?

Please get in touch if any of the following applies to you.  This program may not be appropriate or may need modification if you have a history of an eating disorder, if you are pregnant or breastfeeding, if you have a BMI less than 22, if you are an endurance athlete, or if you have food allergies and/or sensitivities.  I’m happy to talk it through with you and find a solution.

I have another question.

No problem!  Shoot me an email at:

What Will I Eat?

Here's a sneak peek at some of the meals that the program will include.  Keep in mind that you have the option of making the meal plans or planning and tracking your own meals!


I Want In!

If you've struggled with weight loss and crave a revolutionary, effective approach, then don't miss this opportunity.  It only comes around ONCE per year!

Fat Loss 50
Let's Do This!
Fat Loss 50 VIP
I'm In!